Incentives

Organizational Alignment Succeeds or Fails Through Incentives

Organizational Alignment Succeeds or Fails Through Incentives

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"Incentive compensation is the third rail in marketing, product [management], and sales alignment."

Five Ways to Get Customers to Share Data

Five Ways to Get Customers to Share Data

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Incentives are one of the top methods marketers use to encourage customers to volunteer information.

Bank of America puts a transpromo spin on daily deals

Bank of America puts a transpromo spin on daily deals

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Transaction-based marketing programs could turn banks and card-issuers into serious players in customer acquisition for their merchant partners.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...