What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.