What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.