What's in our mailbox this month? Credit card applications from Target, Discover, American Express, and Sears.
Incentives are often the lesser concern when developing a direct marketing campaign, but can help companies make headway in getting in front of prospects.
Company of the week
As the leading source for direct marketing youth data, alloyASL connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics.
Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.