Inbox Insider: Video in e-mail more popular this holiday season

Share this article:

For the last month, my inbox has been full of e-mail messages from retailers and marketers trying to push transactions for the holidays. Yet this past week, the marketing calmed down a bit and my inbox was filled with holiday greetings from friends and colleagues.

An interesting e-mail card that stood out came from President Barack Obama. The e-card linked to a video that played a holiday greeting from the president. The video spot, which was personalized and had my name in almost every frame, showed citizens reflecting on the change that Obama has brought and wished me happy holidays.

While it was a little Big Brother-ish to see the president writing out my name in a card, the video worked well. It was personalized and at the end, it gave me the option to create a video card personalized for a friend. The message was clear and the social aspect gave it a longer life than just the initial e-mail.

In regards to the private sector, deliverability issues challenged video in e-mail in the past, but 2009 could be remembered as the year when some great innovations in technology helped to overcome these hurdles. Goodmail and others released tools to help marketers send videos within e-mails that won't get held up in ISP filters. I expect to see a lot more of this in 2010.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.