Inbox Insider: Industrial marketers turn to e-mail

Share this article:
E-mail marketing is an important tool for business-to-business marketers. It is common that we hear about Microsoft, Dell and other businesses using e-mail newsletters to communicate with existing customers. Interestingly, industrial marketers are also using e-mail to reach out to their customers.

According to a new study by Boston-based Grant Marketing, a B2B brand strategy agency, called “2010 Industrial Marketing,” 60% of industrial engineers receive three or more e-newsletters a week and 55% of this audience reads e-mail newsletters daily or several times a week. Grant Marketing clients e-mail clients include Larson Tool & Stamping Company, a supplier of metal stamps and steel; Demaich Industries, a metal fabricator; and American Durafilm, a Teflon distributor.

The study also found that 93.1% of respondents were planning to introduce new or improved products this year and that these businesses plan to use e-mail marketing to announce new products to customers and distributors.

It makes sense. For business-to-business marketers, especially those introducing products that require special training to use and possibly even come with a manual, a regular newsletter is a great way to stay in touch with customers and to introduce new products that might complement what they already own.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.