Inbox Insider: E-mailers are optimizing for the mobile phone

Share this article:

As Google touts the G1, its new mobile phone, and Nokia boasts about its soon-to-be-released answer to the iPhone, one thing is for sure: There are more options than ever for consumers to access the Web on their mobile phone.

So, what does this mean for e-mail marketers? Wise e-mailers are finding that optimizing their e-mail campaigns to render and deliver to devices such as the iPhone help make it easier for customers to access. Also, this is becoming more of an expected service as consumers adopt Web-enable phones.

To address this climate, mobile software vendors and e-mail service providers are coming together. For example, last week, mobile and digital services firm MobileStorm partnered with Message Systems to boost the performance of its e-mail marketing service, to keep pace with the company's growth while ensuring client campaign deliverability. Under the terms of the deal, MobileStorm will use the Message Systems Delivery Manager to build out its e-mail platform.

Share this article:
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

To Send or Not to Send More Email: That Is the Question

To Send or Not to Send More Email: ...

"It's not a matter of 'one email a day is fine, but two emails a day is too much.'"

Forrester: Keep Your Eye on the Email

Forrester: Keep Your Eye on the Email

Merging email with other channels is all well and good, but a Forrester Wave analysis holds that the email channel itself could stand improvement.

Email Opens Have Increased While Clicks Remain Static

Email Opens Have Increased While Clicks Remain Static

Open rates rose to 32.9% in Q1 2014, but clicks haven't changed for the past couple of years, a study says. But why?