Inbox Insider: E-mail newsletters are a great branding tool
E-mail newsletters are a great way to connect with customers for a branding opportunity. Brands looking to connect to consumers without necessarily selling a product, have found e-mail as a great tool for communication.Bloomingdale's recently sent an e-mail newsletter all about summer getaways, with a list of things you might need for summer travel. The e-mail, called “This Summer, It is All About Planning Your Escape,” featured different clothes by different designers including Marc Jacobs, Theory and Torn. The copy, which read, “The best pieces to take on your summer getaway are chic, stylish and effortlessly versatile,” and includes a link to the Bloomingdales e-commerce site. This newsletter is a great example of sending messaging about new products to keep the Bloomindales brand top-of-mind when it comes to summer fashion.
United Airlines also recently sent an e-mail about summer travel. The e-mail featured summer hot spots and information for loyalty members about the benefits of using their partners for miles. Again, United used e-mail here to connect its brand with summer travel.
For The New York Times, and other newspapers, e-mail is a great way to get the content to consumers and keep their brand top of mind when it comes to news. In today's Travel e-mail, the e-mails offers stories about different places to travel this summer including the French Riveria. The e-mail is a great way for the brand to engage readers and encourage them to click back to the site.
Whether you are an airline, a retailer or a newspaper, any brand looking to connect with consumers will find e-mail as an excellent tool for branding.
