Inbox Insider: E-mail marketers push last minute Mother's Day deals

Share this article:

The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.

1-800-Flowers is conducting a special promotion for Mother's Day throughout this week, offering free shipping and no service fee to customers who need deliveries before Sunday. The flower-shipping business is using e-mail and search marketing to promote the offer, and its e-commerce site, 1-800-Flowers.com, has an extensive array of floral arrangements for moms, as well as gift basket ideas.

See's Candies also has a dedicated gift page with moms in mind. The site, which touts a holiday-exclusive purse full of chocolates, is also capturing customer data for future campaigns. Every page of gifts for mom on Sees' website has an e-mail opt-in, where consumers can sign up to hear about new products and special offers.  

Bloomingdale's e-mail is offering a $100-off discount on $500 purchases from its fine jewelry and fine watches departments. The company is also pitching a $25-off markdown on $100 purchases across departments. The e-mail encourages consumers to print a coupon barcode and bring it to the store, and also features an online redemption code.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.