Inbox Insider: E-mail marketers push last minute Mother's Day deals

Share this article:

The economy may be recovering, but many brands are still offering a range of Mother's Day incentives and deals. 1-800-Flowers.com, See's Candies and Bloomingdale's have each distributed e-mails in the last week pushing gifts for mom and offering discounts.

1-800-Flowers is conducting a special promotion for Mother's Day throughout this week, offering free shipping and no service fee to customers who need deliveries before Sunday. The flower-shipping business is using e-mail and search marketing to promote the offer, and its e-commerce site, 1-800-Flowers.com, has an extensive array of floral arrangements for moms, as well as gift basket ideas.

See's Candies also has a dedicated gift page with moms in mind. The site, which touts a holiday-exclusive purse full of chocolates, is also capturing customer data for future campaigns. Every page of gifts for mom on Sees' website has an e-mail opt-in, where consumers can sign up to hear about new products and special offers.  

Bloomingdale's e-mail is offering a $100-off discount on $500 purchases from its fine jewelry and fine watches departments. The company is also pitching a $25-off markdown on $100 purchases across departments. The e-mail encourages consumers to print a coupon barcode and bring it to the store, and also features an online redemption code.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop ...

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.