Inbox Insider: E-mail gets inaugurated

Share this article:
Barack Obama has been sworn in as the 44th president of the United States and, unofficially, as the first president to use e-mail while in office.

It is great news that the new president did not have to get rid of his Blackberry. His campaign showed how leveraging digital channels such as e-mail, mobile and social networks can connect a political candidate to citizens and has great power for social action. In fact, his campaign aided his supporters in organizing and in using word-of-mouth marketing to virally transmit information.

As smartphones become more ubiquitous among American citizens, it is great to see that our president will be communicating in this fashion. In fact, Obama told CNN that anything he writes in an e-mail could possibly end up as news, which is a good thing.

As his life changes so drastically from being able to eat with citizens at small town barbeques to being escorted around the world by the Secret Service, having a digital channel to connect is all the more relevant.

Welcome, President 2.0.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.