Inbox Insider: Cyber Monday, an inbox full of deals

Share this article:

There was no missing Cyber Monday in my inbox this week. I received a ton of holiday-related e-mails with subject lines such as: “The Cyber Monday sale,” “Warm wishes, 20% off and free shipping,” “35% off Cyber Monday only,” and “Cyber Monday: Web special 20% off through tomorrow midnight ONLY‏.” It was certainly a good day to save money shopping online.

While it was a bit overwhelming to receive so many commercial e-mails in one day, the value of the offers made it appealing. And this year, retailers are really taking advantage of offers to attract consumers who have less to spend.

Cyber Monday's numbers have yet to come in, but according to predictions by Shop.org's eHoliday Survey, conducted by BIGresearch in advance, 87.1% of retailers were to have run Cyber Monday promotions, up from 83.7% last year and 72.2% in 2007. The survey also found that 42.9% of promotions were expected to have been specific deals, 32.9% one-day sales and 15.7% free shipping on all purchases.

It's no surprise that e-mail is the main channel for promoting Cyber Monday offers. According to the Shop.org survey, 50% of retailers were likely to use e-mail to distribute promotions and deals to shoppers for the popular online shopping day.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.