May 17, 2013
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
April 30, 2013
Growth hacking is far more than just a term; it's the future of inbound marketing.
April 23, 2013
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
February 22, 2013
Getting insight in to customers' interests via their online actions help open doors and start conversations
November 30, 2012
Brands that produce content zoom past the competition in terms of traffic and lead generation.
November 09, 2012
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
October 01, 2012
Customer-focused, integrated messaging is the key to long-term customer engagement.
September 20, 2012
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the week Fairfield Marketing Group, Inc.Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
