Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Getting inbound and outbound lead gen on the same track.
How a marketing company leveraged its employee's Bachelorette fame to drive results.
Marketers should be humans--not robots.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
Growth hacking is far more than just a term; it's the future of inbound marketing.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Getting insight in to customers' interests via their online actions help open doors and start conversations
Brands that produce content zoom past the competition in terms of traffic and lead generation.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
Customer-focused, integrated messaging is the key to long-term customer engagement.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.
Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.
Intent, which tells you who, how, and when to target, is a common thread on the customer journey.
It's been a bad year for TV service providers.