Improving lead quality is marketers' most important objective for inbound marketing in 2015.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Getting inbound and outbound lead gen on the same track.
How a marketing company leveraged its employee's Bachelorette fame to drive results.
Marketers should be humans--not robots.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
Growth hacking is far more than just a term; it's the future of inbound marketing.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Getting insight in to customers' interests via their online actions help open doors and start conversations
Brands that produce content zoom past the competition in terms of traffic and lead generation.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
Customer-focused, integrated messaging is the key to long-term customer engagement.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the Week
As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.