ABM and inbound marketing are not necessarily at odds; indeed, they can be harnessed to work together
Better data for better results
SEO job postings dipped an average of 7% and salaries dropped by an average of 6% in 2016—but this decline may actually be positive for jobseekers.
Improving lead quality is marketers' most important objective for inbound marketing in 2015.
Uber, GE, and HomeGoods are just a few of the brands that are using blogs to ignite social buzz, build a culture—and hopefully rev up sales.
Only 23% of executives rate their inbound marketing efforts as "very successful," according to an Ascend2 report.
Getting inbound and outbound lead gen on the same track.
How a marketing company leveraged its employee's Bachelorette fame to drive results.
Marketers should be humans--not robots.
Three approaches marketers must take to adapt to marketplace changes and ever-increasing expectations from customers and the C-suite alike.
Growth hacking is far more than just a term; it's the future of inbound marketing.
HubSpot CMO—and 2012 40 Under 40 winner—Mike Volpe, takes a moment to talk content marketing in context with Direct Marketing News Editor-in-Chief Ginger Conlon.
Getting insight in to customers' interests via their online actions help open doors and start conversations
Brands that produce content zoom past the competition in terms of traffic and lead generation.
The consultancy successfully uses gamification to encourage collaboration, as well as content creation and sharing.
Customer-focused, integrated messaging is the key to long-term customer engagement.
2tor's Jeff Herbst tells marketers how to recover from SEO knockouts and train for upcoming challenges.
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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