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Video: Make Your Mobile Holistic

Video: Make Your Mobile Holistic

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Howie Schwartz, founder and CEO of Human Demand, on how to keep your mobile apps on track.

Zumobi launches in-app ad platform

Zumobi, a mobile apps and in-app ads publishing company, has released a platform designed to enable brands to integrate rich ads within a mobile application, confirmed Zumobi co-founder and VP of product design John SanGiovanni.

Facebook adds in-app currency offers

Facebook adds in-app currency offers

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Facebook developers can now reward consumers who complete advertisers' offers with app-specific virtual currency as an alternative to Facebook Credits, the company said on Jan. 6.

Study: 40% of October mobile ad campaigns targeted

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Only 40% of mobile advertising campaigns that ran in October were targeted despite the channel's ability to target consumers based on criteria such as geolocation, according to a study released by mobile advertising network Millennial Media on Dec. 8.

Apple backs off mobile tracking

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Apple has discouraged mobile app developers from using a feature that enables mobile ad networks to target ads, according to TechCrunch's Erick Shonfeld.

Location-based targeting through ads in apps increases consumer interaction

Location-based targeting through ads in apps increases consumer interaction

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Brands such as Burger King Corp., United Parcel Service of America (UPS) and Hotels.com are adopting in-app ads, capitalizing on the growing number of consumers using smartphones and the deep engagement provided by mobile applications.

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