In tough economy, e-commerce stands strong

Share this article:

There have been an awful lot of disheartening media reports in recent weeks about the slow recovery of the U.S. economy. But e-commerce has provided a consistent ray of hope.

One example: While general retail experienced 1% year-over-year growth in the second quarter, e-commerce increased 10%, according to MasterCard Advisors' SpendingPulse report.

A consumer-shopping-habits survey by e-commerce company ChannelAdvisor, released August 31, seems to underscore the health of the e-commerce industry.

Among the results:

  • 58% of consumers surveyed said they plan to purchase their gifts online this year, beating brick-and-mortar stores by nearly 20%
  • 41% said their shopping habits were unaffected by the state of the economy
  • When ChannelAdvisor asked consumers how much they spend online per month, those selecting "more than $76" (the highest option) increased by 27 percent over 2009.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.

Featured Listings

ASL Marketing

ASL Marketing

As the leading source for direct marketing youth data, ASL Marketing connects your ...