In-store experience could drive inspiration
It got me thinking back to a conversation I had last month with Unit 7's Loreen Babcock about members of her team living with the restrictions of a dietbetic while working on a campaign aimed at the target audience. Babcock mentioned trying out the diet enabled the team to be extremely empathetic to its target audience.
While for reality's sake the Stanislavski approach to every campaign may not fit in with the crammed schedules - it's undeniable that it makes a difference from the perspective you have on a product or audience. How many of you have tried on your consumer's shoes for a campaign?