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In Short: 2014 Marketing&Tech Partnership Summit

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Photography by: Erica Berger
Photography by: Erica Berger

It was a day packed with insight, networking opportunities, laughs, revelations, and an agenda starring industry luminaries from Huge, Winterberry Group, Gilt Groupe, Ogilvy & Mather, and Mondelēz International and many others.

The 2014 Marketing&Tech Partnership Summit brought together marketers and their IT colleagues in a uniquely collaborative environment to discuss the major trends in the ever-evolving marketing-tech space. Whether or not you were able to join us, the content below will give you a taste and serve as a handy refresher.







Don't Fight Hackers, Join Them: If you want to win the digital marketing wars
of the future, you've got to start hacking, says Mondelez International's
VP of global media.

 
 
Digital Isn't an Oddity, It's a Necessity
: Like it or not, today all brands are
in the technology business, says Aaron Shapiro, CEO of Huge.

 
Collaboration May Be Key to Improving Customer Acquisition: Marketing teams
can't do it alone. Collaborating with tech teams is key in growing customer base.
 
Data: Go Big or Go Home: The million dollar question posed at the Summit:
What can marketers do to take best advantage of the Internet of Things?
 
Marketing Conversation Starters: 20 opinions, observations, and recommendations
that will get you thinking about how to approach marketing in 2014 and beyond.

 
 

Turner Sports Uses Big Data to "Future Proof" its Media: The sports media
company attempts to emulate Netflix's model to provide a greater viewing experience.


 
J. Hilburn's Customer Experience Is Made to Order: Say what you will about
direct selling, for custom men's luxury clothier J. Hilburn, direct-to-consumer is the
perfect fit.

 
For AOL Paid Services, Optimization Is the Name of the Game: The organization implemented a new marketing solution to target customers with more relevant offers.

 
Who Really "Owns" Customer Data? With Big Data comes big responsibility.
So, between marketing, IT and legal, who exactly owns this data? Winterberry
Group's Bruce Biegel breaks down data ownership once and for all.
 
 


The Future Is in Present Tense Marketing
: Lifecycle campaigns need to
be placed in the context of a customer's daily activities.

 

  

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