In search of an online video standard

Share this article:
I don't know if last week's "pool" party is going to work -- Publicis's Starcom MediaVest Groupe invited online media leaders Microsoft, Hulu and Yahoo to "The Pool," in which the companies will discuss how to come up with the elusive standard that online video needs to get advertisers on board, since right now it's nothing like the 30-second TV spot standard of pricing.  But the fact that measurement is the key element to this process sure makes me feel good about our world of DM. Hey, if it's not measurable, today's marketer is not going to want to invest big budget numbers, especially when we're in the middle of a recession. Weirdly, YouTube is not involved in this...
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.