January 25, 2000

'In Search Of ...' Author Pushes Jobs.com

Jobs.com, an online classified job listing site, yesterday announced a $30 million advertising campaign that will include direct mail, in addition to TV, radio, print, outdoor and online advertising. The new campaign, via rizzuti.com, its Dallas, TX-based advertising agency, will feature Tom Peters, author of In Search of Excellence and six other business bestsellers, pushing the site's "When you love what you do, you're alive" tagline.

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