In Pictures: Marketing Hall of Femme 2014
The Direct Marketing News Marketing Hall of Femme is an annual event that celebrates the most influential women in marketing. But it's also so much more than that. The 18 inspirational honorees at Hall of Femme 2014 are exemplars of the sentiment that hard work reaps rewards. Click here to read their stories.(All photos by Erica Berger)
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.