In blogs we trust

Share this article:
According to a Twitter post I came across (Deric Loh) that linked to an article on a site called Sheconomy, a new survey of American women from Blogher.com shows women have a high level of trust when it comes to the blogosphere. A whopping 36.2 million women apparently participate in the world of blogs, half say blogs influence purchase decisions and nearly half would give up their PDA to stay connected to their favorite blogs!

While I don't follow that many blogs myself -- other than my current Twitter addiction -- it's obvious that marketers of products attractive to women should definitely consider blogs as an integral part of a marketing campaign. I'll be addressing this issue, btw, in a feature story about using word-of-mouth to market laptop computers in our 4/20 print edition. Don't forget to check it out!
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Was the Amazon Phone Ahead of Its Time?

Was the Amazon Phone Ahead of Its Time?

Is the future of mobile technology all mobile payments and NFC? Or will marketers ultimately make more use of 3D and augmented reality?

Move Over Millennials, Generation Z is on the Scene

Move Over Millennials, Generation Z is on the ...

What marketers need to know today about the potential customers of tomorrow.

Omnichannel Represents a Sea Change in Marketing

Omnichannel Represents a Sea Change in Marketing

Instead of thinking about channels first, marketers need think about customers and outcomes.