Direct Line Blog

In blogs we trust

Share this article:
According to a Twitter post I came across (Deric Loh) that linked to an article on a site called Sheconomy, a new survey of American women from Blogher.com shows women have a high level of trust when it comes to the blogosphere. A whopping 36.2 million women apparently participate in the world of blogs, half say blogs influence purchase decisions and nearly half would give up their PDA to stay connected to their favorite blogs!

While I don't follow that many blogs myself -- other than my current Twitter addiction -- it's obvious that marketers of products attractive to women should definitely consider blogs as an integral part of a marketing campaign. I'll be addressing this issue, btw, in a feature story about using word-of-mouth to market laptop computers in our 4/20 print edition. Don't forget to check it out!
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

My Plan to Replace the Postal Service's Truck Fleet

My Plan to Replace the Postal Service's Truck ...

The Postal Service uses its aging fleet as an object of pity. Why not deploy it as a revenue-generating media vehicle instead?

Social Is a Key Part of 24 Hour Fitness' Lead Gen. Regimen

Social Is a Key Part of 24 Hour ...

Peer-to-peer referrals produce healthy conversion rates.

Not Every Small Business Prioritizes Marketing

Not Every Small Business Prioritizes Marketing

Whether or not it's to their detriment, some companies simply aren't interested in marketing, and probably never will be.