Impulse! Buy, LinkShare Partner

Share this article:
Banner-ad service bureau Impulse! Buy Network Inc., Burlingame, CA, and affiliate-program broker LinkShare Corp., New York, announced this week that they have teamed up to offer advertisers the ability to create their own commission-based impulse-purchase banner campaigns. The Impulse! Buy Network allows merchants to create their own online promotions on the fly through the use of customizable banner-ad formats that are served by Impulse! from a central point. For a commission, LinkShare will track sales through any type of link, including those imbedded in banners, e-mail and text. Both companies' services will be available at www.linkshare.com. Online merchants use Impulse! technology to provide online consumers with time-sensitive, limited quantity offers on name-brand products. Content sites post racks of merchandise on sale, and Impulse! responds to consumer feedback by reducing prices.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.