Impulse! Buy, LinkShare Partner

Share this article:
Banner-ad service bureau Impulse! Buy Network Inc., Burlingame, CA, and affiliate-program broker LinkShare Corp., New York, announced this week that they have teamed up to offer advertisers the ability to create their own commission-based impulse-purchase banner campaigns. The Impulse! Buy Network allows merchants to create their own online promotions on the fly through the use of customizable banner-ad formats that are served by Impulse! from a central point. For a commission, LinkShare will track sales through any type of link, including those imbedded in banners, e-mail and text. Both companies' services will be available at www.linkshare.com. Online merchants use Impulse! technology to provide online consumers with time-sensitive, limited quantity offers on name-brand products. Content sites post racks of merchandise on sale, and Impulse! responds to consumer feedback by reducing prices.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.