July 01, 1998
Impulse Adds New Members to Service
Merchandising network Impulse Buy Network, Burlingame, CA, recently signed up 50 new members to be part of its new Internet merchandising service. Among the companies are Cyberian Outpost, Egghead, Lands' End, MicroWarehouse, SportSite Direct and Spree.com.
The Impulse Buy Network allows merchants to create their own online promotions through the use of customizable banner-ad formats that are served by Impulse from a central point.