Impulse Adds New Members to Service
The Impulse Buy Network allows merchants to create their own online promotions through the use of customizable banner-ad formats that are served by Impulse from a central point.
In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.
The snacks brand found a healthy way to navigate today's world of digital marketing saturation.
It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.