Impulse Adds New Members to Service
The Impulse Buy Network allows merchants to create their own online promotions through the use of customizable banner-ad formats that are served by Impulse from a central point.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.