Impulse Adds New Members to Service
The Impulse Buy Network allows merchants to create their own online promotions through the use of customizable banner-ad formats that are served by Impulse from a central point.
The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.