Impiric Launches Print Campaign

Share this article:
Proclaiming "there's been a paradigm shift" and that "everyone in business feels its effect," New York-based Impiric, formerly Wunderman Cato Johnson, has launched a new multimillion dollar advertising and marketing effort designed to communicate the company's re-engineered status and presence in the industry.


Impiric's new print advertising begins this week in domestic and international trade magazines, The Wall Street Journal and several dot-com-focused magazines.


According to Jane Walsh, an Impiric senior vice president and group creative director, there were two creative teams used to create the campaign. "Ultimately, we wanted a print campaign that recast ourselves in the marketplace," she said. "It taps into the fact that we're still doing direct marketing, but today, direct marketing [at Impiric] means something new and revitalized."


Mark Horn, also a vice president and group creative director who worked on the campaign, said, "So much dot-com advertising today is about awareness. But clients are still wondering if they are reaching their audience in the best way. We've used a number of initiatives -- including traditional direct mail -- very effectively to drive people to Web sites. It's one of the messages we want to communicate."
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.