Impiric Launches Print Campaign

Share this article:
Proclaiming "there's been a paradigm shift" and that "everyone in business feels its effect," New York-based Impiric, formerly Wunderman Cato Johnson, has launched a new multimillion dollar advertising and marketing effort designed to communicate the company's re-engineered status and presence in the industry.


Impiric's new print advertising begins this week in domestic and international trade magazines, The Wall Street Journal and several dot-com-focused magazines.


According to Jane Walsh, an Impiric senior vice president and group creative director, there were two creative teams used to create the campaign. "Ultimately, we wanted a print campaign that recast ourselves in the marketplace," she said. "It taps into the fact that we're still doing direct marketing, but today, direct marketing [at Impiric] means something new and revitalized."


Mark Horn, also a vice president and group creative director who worked on the campaign, said, "So much dot-com advertising today is about awareness. But clients are still wondering if they are reaching their audience in the best way. We've used a number of initiatives -- including traditional direct mail -- very effectively to drive people to Web sites. It's one of the messages we want to communicate."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.