Imperic Launches Marketing Lab

Share this article:
Imperic, a New York-based marketing services provider, formally launched its Marketing Lab yesterday.


The lab focuses on the development and execution of marketing programs and services and the management of customer touch points across an organization. The lab, which was first announced in March, will research customer relationship management diagnostics and benchmarking, smart card technology and interactive television.


The company also named the members of its Marketing Lab Advisory Board, which will oversee and contribute to its research and development.


The board includes Ram Charan, CEO, Charon Associates; David Finney, dean and special assistant to the president, School of Continuing and Professional Studies, NYU; Peter Georgescu, Chairman Emeritus, Young & Rubicam; Malcolm Gladwell, staff writer, New Yorker magazine; Philip Kotler, Professor of Marketing, Kellogg Graduate School of Management, Northwestern University; Aldo Papone, senior advisor, former president, American Express Company; Fred Wilson, managing partner, Flatiron Partners.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.