IMPACS Lands on Market Today

Share this article:
Marketing and analytic consultancy iKnowtion, which provides Fortune 1000 companies with econometric-based solutions to maximize marketing investments, today launches its new marketing optimization solution, IMPACS.


IMPACS, or Integrated Marketing Performance Using Analytic Controls and Simulation, provides a framework for companies to plan, execute and evaluate multimedia marketing strategies.


"We can offer a powerful capability [with IMPACS] that will help our clients determine where the opportunities are to grow their businesses, how to invest their dollars more effectively across media and the best ways to stimulate the desired consumer behaviors," said William E. Duffy, founder and managing director of iKnowtion, Burlington, MA.


IKnowtion's services help clients generate market demand, launch products, acquire and retain customers, increase customer value and optimize media spending.


Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.