IMPACS Lands on Market Today

Share this article:
Marketing and analytic consultancy iKnowtion, which provides Fortune 1000 companies with econometric-based solutions to maximize marketing investments, today launches its new marketing optimization solution, IMPACS.


IMPACS, or Integrated Marketing Performance Using Analytic Controls and Simulation, provides a framework for companies to plan, execute and evaluate multimedia marketing strategies.


"We can offer a powerful capability [with IMPACS] that will help our clients determine where the opportunities are to grow their businesses, how to invest their dollars more effectively across media and the best ways to stimulate the desired consumer behaviors," said William E. Duffy, founder and managing director of iKnowtion, Burlington, MA.


IKnowtion's services help clients generate market demand, launch products, acquire and retain customers, increase customer value and optimize media spending.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.