IMN Service Takes the Cold Out of Cold Calling

Share this article:

Online communications company IMN added Warm Call reports to its IMN Party online newsletter to tip sales consultants on which customers to call.

The service aims to give consultants useful information about how their customers responded to newsletters, thus offering strategic insight into their customers' interests and needs.

Such information increases productivity, IMN claims. A Warm Call user can make 12 to 13 calls in 10 minutes versus roughly one or two in the same time.

A Warm Call report includes information such as which customers opened the consultant's online newsletters, who read about "hostess specials," what product information interested them most and how to contact readers by telephone or e-mail.

The Warm Call reports are sent to the consultants 24 hours, three days and seven days after each online newsletter mailing. The newsletters can be personalized to the consultants by including their photos along with the rest of their contact information.

Clients include companies like PartyLite, a leading direct selling company for candles and related accessories.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Email Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

MyFitnessPal Flexes its Content Marketing Muscle

MyFitnessPal Flexes its Content Marketing Muscle

The health and fitness app enhances its email regimen from four messages to a full-fledged marketing automation program.

Here's an 80-20 Rule for Emailers to Stop Following

Here's an 80-20 Rule for Emailers to Stop ...

Why do four out of five marketers refuse to send abandoned cart emails even though they get 20% conversion rates? We don't know. We're asking you.

Message Systems Networks for Better Deliverability

Message Systems Networks for Better Deliverability

The Adaptive Email Network automatically adjusts users' emails to changes in bounce codes and traffic based on the real-time activity of other users in the system.