IMN Hires New CEO

Share this article:
E-mail newsletter company IMN named online advertising veteran David Fish its new CEO.


Fish takes the reins of the Newton, MA, company from acting CEO Peter Mesnik, who remains IMN's chief technology officer. Kathleen Goodwin, IMN's previous CEO, left the company in April.


Fish previously held several executive positions at online ad company Engage, including chief operating officer. He plans to expand IMN's focus from e-mail newsletters and microsites to provide what he calls an "e-communications" platform, letting businesses directly engage their customers with emerging tools such as blogs and RSS feeds. IMN plans further product development using PDF and Flash as well as audio and video.


"We expect significant new growth with e-communications products that have characteristics that are very different from the classic e-newsletter," he said.


IMN still plans to focus on e-mail as a primary communications channel, Fish said. But it will sell more customized offerings. For example, IMN has developed an e-mail newsletter template for auto dealers that includes stock content and lifestyle information, letting dealers stay in touch with customers.


"It's about crafting solutions that work well for specific industries," he said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.