May 18, 2009

ABR 2009: IMC2

Doug Levy

“We don't define ‘direct' in terms of specific communication vehicles but by how we impact the relationships our clients have with people. Regardless of the channel, ‘direct' doesn't mean much if the audience continues to experience marketing narrowly as being persuaded to consume more. IMC2 supports brands in developing more sustainable relationships with people – relationships that exhibit high levels of both transactions and trust. How do we do that? Through engagement.”
–Doug Levy, president

IMC2 is a large, independent digital agency with strength in developing online strategies for clients, including many from the consumer packaged goods and pharmaceutical industries. A notable stable of proprietary tools help translate strategy into effective customer engagements. The agency's work for Alli is considered best-of-breed at engaging consumers using social media.

Year founded: 1995

Headquarters: Dallas, TX

Number of offices: Three

Web site: www.imc2.com

Major disciplines: Web sites and Web applications, SEO, kiosks, online advertising, database marketing

Key accounts: American Diabetes Association, Barilla America, Blockbuster, Coca-Cola North America, Hasbro Inc., Johnson & Johnson

Current agency challenges: The evolution of digital from being viewed as an add-on to becoming a platform for integration; building effective and sustainable monetization models for social media; building real-time multivariate testing into solutions and interactive touchpoints

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