iMarket Introduces Data Product

Share this article:
Information marketing solutions provider iMarket, Waltham, MA, debuted Datastream, a data matching product, at last month's National Center for Database Marketing's 21st National Conference & Exhibition.


According to the company, Datastream can automatically append business data to Web leads to prioritize and qualify them. It also appends leads with data the moment they enter the company's sales and marketing system.


Datastream lets users prioritize selling opportunities, provide real-time information to close the sale, vertically target messages, create more effective lead-generation programs and leverage users' sales force automation system investment. The software also matches the leads database against the business's current database.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.