Direct Line Blog

I'm ready for those walls to come down

Share this article:
I was happily surprised to see the article in last Friday's Wall Street Journal about MySpace announcement that they will let site users take profile data outside the site walls. I have Facebook and MySpace pages and while I might like to join another social network or two, who wants to repeat all the same info and upload all the same photos? And my fiancee was just saying to me the other day that he wished social networks weren't all like little walled fiefdoms.

Well, it looks like that's about to change, but what does it mean for direct marketers? Certainly paid ads have had mixed results on Facebook...but will marketers consider it useful for their own purposes to have MySpace users and Facebook users sharing info and interacting? Whether they do or not, certainly consumers will benefit.
Share this article:
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week


Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort. First-time and well-established mailers can rely on Fairfield Marketing Group's expertise to help launch campaigns into positive and profitable ventures.

Find out more here »

More in Direct Line Blog

Président Replaces Cheesy TV Spots with Digital

Président Replaces Cheesy TV Spots with Digital

Marketing + Cheese: What more could you want?

Unhidden YouTube Talent

Unhidden YouTube Talent

The problem with trends: Most brands find out about them when they're already cresting. But virality means getting behind a trend before it hits.

The Honeymoon's Over: How to Fix the Agency/Client Relationship

The Honeymoon's Over: How to Fix the Agency/Client ...

Marketers, if it annoys you when your agency leaves the toilet seat up—tell them. This and other tips on how to dispel the illusion of productivity.