ILux E-Commerce Suite Gets Boost from Direct Tech Software

Share this article:
Software companies Direct Tech Inc. and iLux Corp. this week announced a product integration agreement. The deal will make Direct Tech's DM3 Data Mart system a part of iLux's Suite 2000 e-commerce services package.


Financial terms of the agreement weren't disclosed.


ILux, Newark, CA, said that its enhanced package would help Web retail companies achieve more profitable customer relationships. Suite 2000 is designed to capture online viewer behavior for frequent and irregular visitors to e-tail sites.


DM3 Data Mart will still be available through Direct Tech. The system allows direct marketers and e-commerce firms to store transaction and customer transaction. Direct Tech, Omaha, said such information can be used to analyze customer behavior as well as company inventory and purchasing.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.