IL Bank Selects CRM Solution From Synapse

Share this article:
Amcore Financial Inc., Rockford, IL, has chosen a solution from Synapse Technology to strengthen its relationships with customers, Synapse said yesterday.


Synapse Daily Deposit Manager uses long-term transaction behavior to identify and provide retention and cross-sell opportunities. The system compares current behavior to each specific customer's historical behavior and recognizes significant behavioral changes to identify new sales and service opportunities. Based on this information, financial institutions then can contact the customer through call centers, e-mail or direct mail.


Synapse, Charlotte, NC, said its system will be implemented through the bank's operations in the next 45 days.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.