IKON Debuts Print,Radio Program
IKON Office Solutions, Valley Forge, PA, this week announced the launch of a print and radio campaign via its agency, Bozell Worldwide, New York, to communicate its dominant position in the print-on-demand production and business communications arena.The publicly held $5.5 billion company specializes in system integration services for businesses, including network design, and it recently trademarked the Virtual File Room, a Web-based data repository. The print ad appears in publications including CIO, Fortune and Information Week, and radio spots begin airing today. The Tierney Group, Philadelphia, will complement the advertising effort with a national public relations campaign.
