Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.
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