Voyeurism meets interactivity in IKEA's "In the Kitchen" initiative, a digital effort that uses entertainment to demonstrate the practical nature of an IKEA kitchen.
It's "not the [IKEA] Kool-Aid" that makes IKEA North America CMO Leontyne Green such a brand evangelist. It's the relevance of the brand itself.
I'm not one who enjoys shopping (for anything), yet an expedition over to IKEA I do not mind.
Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.