IKEA Uses New PreVision PlatformRelationship marketing agency PreVision introduced its Marketing Intelligence Center, a database marketing platform for retailers.
The platform integrates data quality, analytic and database technologies for information that marketers and retailers can use with their customers across various sales channels. Swedish-owned home furnishings chain IKEA is a user.
PreVision's new service includes design, development, deployment and maintenance of a multichannel database. Online data access tools cover defined as well as ad hoc reports, queries and targeting for campaign execution.