Ikea Scraps E-Mail Postcard Promotion

Share this article:
Ikea, the low-price home furnishing retailer, yesterday canceled an e-mail postcard campaign after complaints from consumers that the promotion was too spam-like.


The program, which began a week ago, offered shoppers $75 discounts if they sent 10 friends an online postcard announcing the opening of Ikea's new location in the San Francisco Bay Area. The program generated about 37,000 e-mails, according to reports.


Ikea, Plymouth Meeting, PA, also suffered a privacy breach when the company learned recipients of the postcards could change the number in their URL to tap into other postcards and get e-mail addresses of other recipients.


The company said it resolved the problem in about a half-hour after it was reported, but after receiving complaints from angry postcard recipients the company decided to scrap the promotion altogether.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.