Ikea Scraps E-Mail Postcard Promotion

Share this article:
Ikea, the low-price home furnishing retailer, yesterday canceled an e-mail postcard campaign after complaints from consumers that the promotion was too spam-like.


The program, which began a week ago, offered shoppers $75 discounts if they sent 10 friends an online postcard announcing the opening of Ikea's new location in the San Francisco Bay Area. The program generated about 37,000 e-mails, according to reports.


Ikea, Plymouth Meeting, PA, also suffered a privacy breach when the company learned recipients of the postcards could change the number in their URL to tap into other postcards and get e-mail addresses of other recipients.


The company said it resolved the problem in about a half-hour after it was reported, but after receiving complaints from angry postcard recipients the company decided to scrap the promotion altogether.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.