IKEA names McCann NY global AOR for catalog

Share this article:

Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

According to a statement, McCann NY will work with IKEA's Sweden-based in-house communications team ICOM to reinvent the catalog, “enhancing it with technology and storytelling,” as well as to “develop a global integrated campaign to support the launch.”

McCann NY will also work on “reimagining the store environment to include new technologies and experiences.”

Calls to IKEA requesting comment were not immediately returned.

"We choose partners we trust and who understand our brand and where we want to go," said Lena Simonsson Berge, head of global communications at IKEA, in a statement. "We found that in Linus [Karlsson, chairman and chief creative officer of McCann NY and London] and his team at McCann."

MSNBC reported on July 21 that the 374-page 2012 edition of the IKEA catalog would hit homes in August. On August 1, IKEA released an app version of the catalog for Apple's iOS devices that includes a store locator and allows consumers to share products via email, Facebook or Twitter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Finally, A Data Program for the People

Finally, A Data Program for the People

A British website seeks voters' help in striking clichés from the stump speeches of political candidates.

Four Brand Emails That Offer Tricks and Treats

Four Brand Emails That Offer Tricks and Treats

Happy Halloween from my inbox to yours.

Creative Marketing Is Good; Useful, Relevant Messages Are Better

Creative Marketing Is Good; Useful, Relevant Messages Are ...

The next wave of the digital evolution is pushing marketers toward hyper-relevance; but not everyone is catching on.