IKEA names McCann NY global AOR for catalog

Share this article:

Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

According to a statement, McCann NY will work with IKEA's Sweden-based in-house communications team ICOM to reinvent the catalog, “enhancing it with technology and storytelling,” as well as to “develop a global integrated campaign to support the launch.”

McCann NY will also work on “reimagining the store environment to include new technologies and experiences.”

Calls to IKEA requesting comment were not immediately returned.

"We choose partners we trust and who understand our brand and where we want to go," said Lena Simonsson Berge, head of global communications at IKEA, in a statement. "We found that in Linus [Karlsson, chairman and chief creative officer of McCann NY and London] and his team at McCann."

MSNBC reported on July 21 that the 374-page 2012 edition of the IKEA catalog would hit homes in August. On August 1, IKEA released an app version of the catalog for Apple's iOS devices that includes a store locator and allows consumers to share products via email, Facebook or Twitter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...