IKEA names McCann NY global AOR for catalog

Share this article:

Retailer IKEA has hired McCann NY as its global Agency of Record for its catalog, the company said on August 3.

According to a statement, McCann NY will work with IKEA's Sweden-based in-house communications team ICOM to reinvent the catalog, “enhancing it with technology and storytelling,” as well as to “develop a global integrated campaign to support the launch.”

McCann NY will also work on “reimagining the store environment to include new technologies and experiences.”

Calls to IKEA requesting comment were not immediately returned.

"We choose partners we trust and who understand our brand and where we want to go," said Lena Simonsson Berge, head of global communications at IKEA, in a statement. "We found that in Linus [Karlsson, chairman and chief creative officer of McCann NY and London] and his team at McCann."

MSNBC reported on July 21 that the 374-page 2012 edition of the IKEA catalog would hit homes in August. On August 1, IKEA released an app version of the catalog for Apple's iOS devices that includes a store locator and allows consumers to share products via email, Facebook or Twitter.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Facebook's Rapid Mobilization

Facebook's Rapid Mobilization

Little more than two years ago Mark Zuckerberg's mobile acumen was disrespected. But two years is an eon in digital time.

9 Search Marketing Secrets From the Ritz-Carlton

9 Search Marketing Secrets From the Ritz-Carlton

The Stars of Search Award winner reveals his secrets to search marketing success.

In Music Marketing, It Pays to Be Bold

In Music Marketing, It Pays to Be Bold

Musicians are leading the way with bold marketing and pricing structures. Marketers of all verticals may want to pay attention.