IGN.com Promotes Titan AE Film
IGN.com, an entertainment Web site targeted at young males, launched a Titan AE sweepstakes offering a trip for four to the Los Angles premiere. Registration for the contest will run until May 12.
Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.
It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.
CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.