IGN.com Promotes Titan AE Film
IGN.com, an entertainment Web site targeted at young males, launched a Titan AE sweepstakes offering a trip for four to the Los Angles premiere. Registration for the contest will run until May 12.
E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.
At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.
While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.