IGN.com Promotes Titan AE Film
IGN.com, an entertainment Web site targeted at young males, launched a Titan AE sweepstakes offering a trip for four to the Los Angles premiere. Registration for the contest will run until May 12.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.