IGN.com Promotes Titan AE Film
IGN.com, an entertainment Web site targeted at young males, launched a Titan AE sweepstakes offering a trip for four to the Los Angles premiere. Registration for the contest will run until May 12.
Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.
There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.
Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.