Direct Line Blog

If you're worried about Do Not Mail

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I just stumbled across a handy media kit put together by the Association of Postal Commerce (PostCom) for any mailers that are concerned about do-not-mail bills in their area. The kit includes facts and links to information about some of the misinformation around paper and postal use.

Most inspiring is the variety of sample letters that mailers can use to communicate with nonprofits, the media and their legislative representatives.

Of course, underpinning any progress in this movement is mailers' actual commitment to the environment. The PostCom materials claim: "The volume of material landfilled amounted to 138.2 million tons in 2006 -- that's less than the volume of MSW landfilled in 1990 when the country had 50 million fewer people."

If mailers expect to use these and other positive facts in letters to voters and Congressmen, they also must ensure that this positive progress in reducing negative environmental impact continues.
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