IDirect Names Schwartz for PRIDirect Inc., a software and hardware provider for broadband IP services via satellite, has named Schwartz Communications, Waltham, MA, to handle public relations.
The Reston, VA, company previously handled public relations inhouse. Size of the account was not disclosed.
Schwartz will offer public relations counsel and exposure within the technology and business media. The goal is to boost awareness of iDirect as the leading broadband satellite IP solutions provider.
IDirect's router technology is available worldwide through partnerships with operators of satellite networks and local service providers. A replacement for DSL lines, iDirect uses a satellite connection to offer fast Internet service.