IDG Won't Resume Publishing Industry Standard

Share this article:
Though it agreed to buy the majority of the Industry Standard's assets, International Data Group does not plan to restart the magazine in the United States, according to an IDG e-mail obtained yesterday by iMarketing News.


In part, the e-mail said, "The controlled subscriber file of the publication, and the e-mail subscriber file of the electronic newsletters, was purchased by IDG for $900,000. Since these files were developed through extensive use of the proprietary databases from other IDG publications, it was not in the best interest of our publications to have this subscriber database outside the company. In addition, numerous IDG business units outside the U.S. continue to use the Industry Standard brand. IDG has no plans to restart the publication in the U.S. market."


IDG was once the majority owner of Standard Media International, the parent of the Standard. IDG officials could not be reached for comment.


The e-mail also confirmed that AOL Time Warner agreed to buy the Standard's paid subscriber list for $500,000, including the assumption of subscription liabilities of $2.2 million to $2.5 million, as was reported Monday on the Standard's Web site.


Calls to AOL Time Warner for comment were not immediately returned, and it is unclear how it intends to use the file.


The assets were sold Monday at auction in U.S. Bankruptcy Court in San Francisco.


The Standard ceased publication Aug. 16 after ad revenue plunged and IDG refused to provide additional funding. Last year, it posted revenue of $140 million through conferences and a year 2000 industry record of 7,558 advertising pages. Revenue this year was expected to reach $40 million, more than a 70 percent plunge.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.