IDG to Help IBM Reach Foreign Technology Buyers

Share this article:
Information technology media and research company International Data Group (IDG) has announced a one-year deal with IBM that will allow the computer company to reach technology buyers in 34 countries with news and reviews about local products and operating environments.


Through IDG, Boston, IBM will reach computer professionals on more than 80 locally produced foreign Web sites covering foreign markets in native languages. The global online agreement is the second phase of a partnership between the two companies.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.