IDG to Help IBM Reach Foreign Technology Buyers

Share this article:
Information technology media and research company International Data Group (IDG) has announced a one-year deal with IBM that will allow the computer company to reach technology buyers in 34 countries with news and reviews about local products and operating environments.


Through IDG, Boston, IBM will reach computer professionals on more than 80 locally produced foreign Web sites covering foreign markets in native languages. The global online agreement is the second phase of a partnership between the two companies.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.