IDG, ALC Team on Multichannel Marketing Databases

Share this article:
IDG List Services and American List Counsel Inc. have joined forces to offer multichannel marketing opportunities on the IDG Corporate Postal and E-Mail files, International Data Group said this month.


IDG handles the individual postal files that make up the postal database, while ALC, Princeton, NJ, has represented the database since its inception in 1985. The postal database has more than 3 million names.


The permission-based e-mail database is newly created by IDG and is managed in-house. It has more than 1 million opt-in e-mail addresses.


However, through the partnership, brokers and mailers can place orders for both databases through either firm.


"We want to promote integrated marketing across a very powerful IT buyer database, and we want to make it seamless for the broker or the mailer," said Deb Goldstein, president of IDG List Services, Framingham, MA.


Both files are compiled from subscribers and attendees of IDG publications and events including CIO, Computerworld, InfoWorld, ITworld.com, Network World, PC World, Linux World Conference & Expo and Macworld World Conference & Expo.


The databases are selectable by company size, job function and operating system. The postal database has a base price of $140/M, and the e-mail database is $275/M. IDG and ALC are offering 20 percent off the base price for orders placed before May 31.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.