IDG Adds Magazine for Marketing Execs

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International Data Group's CXO Media Inc. launched CMO magazine Aug. 30 for senior marketing decision makers in midsize to large businesses nationwide.

The print debut comes two months after went live. It is another title in CXO's stable of business-to-business publications including CIO magazine for chief information officers and CSO for chief security officers. Rob O'Regan is CMO's editor-in-chief. Steve Twombly is publisher.

CMO was created to give readers information on ways to overcome challenges with case studies and tools providing support.

The premiere issue has articles on the metrics revolution, technological advances that could change marketing, and innovations and offbeat concepts. The cover story is on how marketing chiefs face pressure to prove their worth and what they can expect in the future.

The controlled-circulation monthly comes two years after CXO launched CSO, using the same publishing template.

CMO will not cover marketing primarily from a news angle like Advertising Age, Adweek, Brandweek or DM News. Nor will it resemble academic publications such as The Journal of Marketing Practice and Theory, a quarterly, or the Chicago-based American Marketing Association's Journal of Marketing, which drops quarterly to 9,000 paying subscribers.

CMO is positioned to bridge the gap between theory and practice, more like the AMA's Marketing Management, which goes six times yearly to 10,000-plus midlevel to senior marketing executives.

Content typically will cover best practices and issues like marketing governance, promotion, technology, research, advertising relations and budget/salary trends. Expect a focus on return on investment articles.

CMO's initial circulation is estimated at 25,000 qualified subscribers. CXO is pulling names from the Cahners Decision-makers Database. It also is sourcing names from IDG titles such as Computer World, InfoWorld, Network World, CSO and CIO. A telemarketing campaign to prospects began in June. Mail and e-mail followed.

The saddle-stitched CMO typically will have 64 pages and glossy covers. Trim size is 8.75-by-10.875 inches. The ad-to-edit ratio is planned at 50:50. A black-and-white full-page ad costs $7,900. A four-color full-page ad is $10,800.

Events for CMOs are planned as well, in keeping with the IDG formula of niche publications tied to events.

CXO has no plans to introduce CMO on newsstands. But non-qualifying subscribers can pay $65 for an annual subscription.

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