IdEXEC Expands Online Database of Businesses, Executives
The company said each data element in the idEXEC Online real-time database is verified by idEXEC and infoUSA using proprietary research methodology.
Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.
Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.
MyAcxiomPartner.com enables simple campaigns for social and mobile channels.