IdEXEC Expands Online Database of Businesses, Executives
The company said each data element in the idEXEC Online real-time database is verified by idEXEC and infoUSA using proprietary research methodology.
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Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.
Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.