Identity

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

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Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

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Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

Tapad Takes it to the Streets

Tapad Takes it to the Streets

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Tapad hit New York's sidewalks with its cross device identity message

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Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

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Relive the 2017 Marketing Hall of Femme

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