Identity

SAP's Acquisition of Gigya

SAP's Acquisition of Gigya

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The move by the software giant shines a spotlight on customer identity management

Advertising Week: Fragmented and Holistic Responses

Advertising Week: Fragmented and Holistic Responses

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A staggering range of ideas and topics were aired at Advertising Week

One on One: Ali Bohra on How the DMP Has Changed

One on One: Ali Bohra on How the DMP Has Changed

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Ali Bohra of Adobe Audience Manager talks data, customer intelligence, and the experience business

From People-Based Marketing Comes Voter Targeting

From People-Based Marketing Comes Voter Targeting

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LiveRamp's approach to identity resolution can be leveraged for more than one type of campaign

Oracle Addresses the Identity Gap

Oracle Addresses the Identity Gap

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Oracle announces DMP enhancements in its marketing cloud to help build audiences around identities

One on One: Asa Whillock on Adobe's Device Co-Operative

One on One: Asa Whillock on Adobe's Device Co-Operative

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Asa Whillock, "Identity Czar," talks about solving the cross device identity problem

Tapad Takes it to the Streets

Tapad Takes it to the Streets

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Tapad hit New York's sidewalks with its cross device identity message

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USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

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Relive the 2017 Marketing Hall of Femme

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