Idearc Media and YellowUSA sign distribution agreement

Share this article:

Idearc Media Corp., home to Superpages.com and publisher of the Verizon Yellow Pages, and YellowUSA.com have signed an agreement that allows Idearc to place its Superpages.com performance-based advertisers across YellowUSA.com's search platform.

"To be successful in local search, we must have strength in three distinct components that work together - content, technology and distribution/traffic," said Jannie Luong, media relations representative at Idearc. "This distribution agreement with YellowUSA.com is another step in strengthening the traffic component of our strategy."

YellowUSA.com, a leading local search service, provides information on businesses, from restaurants and retail to travel and professional services.

In 2006, Superpages.com had more than 2.8 billion network searches and more than 18 million small to midsize business listings in the United States, 11 million of which feature enhanced content.

From Tahl Kopel, president of YellowUSA.com: "The integration of Superpages.com advertisers into our site gives us the ability to offer local and national advertisers access to the targeted, quality traffic they need to drive their advertising campaigns."

This will give Superpages.com advertisers additional exposure to traffic that is both geographically and categorically targeted.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.