IDEAlliance Seeks Comment on ADIS Upgrade
ADIS 2004-1 is a uniform specification for the interchange of address data both domestically and internationally. It will be on IDEAlliance's site (www.idealliance.org/adis/) until Feb. 17.
IDEAlliance said ADIS enables better address quality and delivery, plus the ability to handle international files with one format for mailers. Postal services can improve mail quality at acceptance and enjoy reduced mail handling and forwarding. Suppliers, printers and letter shops can combine ADIS with IDEAlliance's Mail.dat file specification to support co-mailing and other advanced production techniques. Postal industry vendors use Mail.dat to communicate mail-related data with each other.
"ADIS can help improve address quality both in the U.S. and abroad by providing greater precision and control in storing, updating and presenting addresses," said David Steinhardt, president of IDEAlliance.
The newest version is based on storing the parts of an address, or address elements, and then combining them using standardized templates to create output formats, or renditions, for particular mail pieces.
"ADIS is designed to meet the existing industry need for a uniform system of direct computer-to-computer exchange of name and address data," said Bob O'Brien, vice president of direct marketing list services and postal/distribution policy at Time Customer Service Inc.
Joe Lubenow, chair of IDEAlliance's ADIS Working Group, cited data showing that typically 5 percent of addresses in business mailings cannot be ZIP+4 coded, and another 5 percent may lack the most precise ZIP+4 code because of missing elements such as apartment and suite numbers.
"The [U.S. Postal Service] already charges more in some cases for using defective addresses, and it only makes sense since that increases postal costs," he said.
ADIS has been specified in two forms: a database format and XML.
The working group welcomes industry participation during the 45-day comment period before ADIS 2004-1 is formally released. Submit comments using the standard IDEAlliance form that can be found at the download URL. Participants are asked to complete the form and e-mail comments to email@example.com. All comments will be resolved by the working group before publication of the final specification.
Melissa Campanelli covers postal news, CRM and database marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters