IDC, Ketchum Launch ChannelEdge

Share this article:
Market researcher IDC and public relations firm Ketchum, Chicago, struck a new alliance yesterday called ChannelEdge to help marketers identify effective channel communications and strategies.


The alliance will target information technology companies selling products through business partners. Outdated or dysfunctional channel strategies sometimes hobble growth for such marketers, Ketchum said.


Much of ChannelEdge's attention will focus outside of straight public relations. Included in this are tactics like channel newsletters, intranets and extranets, partner tool kits, sales training, trade show support and industry analyst relations.


Framingham, MA-based IDC and Ketchum will run roadshows in four cities to introduce ChannelEdge to technology prospects. The companies also will market individually to their client base.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.