ICTV Reaps New Funding, Partners With TV Guide Interactive

Share this article:
Interactive television company ICTV, Los Gatos, CA, yesterday received $87 million in funding from leading interactive television industry companies.


These companies include OpenTV, Motorola, Shaw Communications, ACTV, Adelphia, Liberty Digital and TV Guide Inc. Previous investor Lauder Partners upped its initial investment, while Cox, another initial investor, did not contribute to this round of financing.


ICTV's service is a Web-based application that delivers high-speed broadband Internet content through a set-top box that appears as a "TV Browser" to consumers. This is basically a homepage that runs off a specified channel and allows people to get Internet capabilities through their televisions.


ICTV yesterday also agreed to integrate its TV Browser with TV Guide Interactive, Tulsa, OK, an interactive television-programming schedule that is available to more than 3.5 million cable subscribers.


Through the agreement, any cable operator that currently offers TV Guide Interactive will also be able to provide its customers with ICTV's Web-based interactive content.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.