ICTV and Cox Team up for I-TV

Share this article:
The interactive TV rollouts continued yesterday as ICTV, Los Gatos, CA, announced that it has struck a deal with Cox Communications Inc., the second-largest cable operator in the United States.


The ICTV rollout will take place in an undisclosed city in the United States in mid-2001. ICTV is a Web-on-TV experience that allows people to send e-mail, chat, surf the Web, play games and shop through their televisions.


ICTV announced a similar deal with Charter Communications Inc. for a Michigan rollout, and the nation's largest cable operator, AT&T, announced an I-TV deal last week with Liberate Technologies.


In both cases, it is expected that the cable operators will experiment with a variety of I-TV platforms before settling on one or more to be rolled out nationally.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.